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Our UX design service is a call to action: it’s time for New Zealand to truly claim its stake to individuality and ingenuity on the world stage. Let us help you express your own way of being HEROIC so you can show ’em what you’re made of.

Research-driven interfaces


From e-commerce and conversion optimisation to dashboard design and data visualisation.


From desktop software on Mac or Windows to employee interfaces and software as a service.


We design mobile apps and wearable interfaces, as well as interactions for public digital kiosks.


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4 reasons to be heroic


Everything we do is centred around a deep and comprehensive understanding of your users and their needs.


Our rigorous user experience design process offers you the best chance of success in your industry.


Our complete and utter devotion to great digital design drives us to aim to exceed your expectations every day.


Over two decades of experience in HCD make us the logical choice when it comes to your business objectives.


Best of breed

The clients we work with are amongst New Zealand’s finest, each a leader in their category. From finance to utilities to transport to construction to agriculture to luxury to innovation, we go where there is an industry hero in need of a sidekick.

Get started today

Choose HEROIC and get started on the road to digital enlightenment.

What our heroes say

  • "Design is not art. It is about crafting solutions to real issues."

    Mark Boulton Design Director at Monotype
  • "If you don’t talk to your customers, how will you know how to talk to your customers?"

    Will Evans Chief Design Officer at Jonah
  • “There’s nothing like putting your assumptions to the test in front of users.”

    Patrick Neeman Sr. Director of User Experience at Icertis
  • “Very often design is the most immediate way of defining what products become in people's minds.”

    Johnny Ive CDO of Apple
  • “There is a direct correlation between long term profitability and enriching the customer experience.”

    Robert Antall CEO of Lake West Group
  • “A good user experience, like a measurable ROI, doesn’t typically happen by accident.”

    Jeff Horvath President & Founder of Balanced Experience
  • “The golden rule for every business man is this: 'Put yourself in your customer's place.'”

    Orison Swett Marden Author
  • “Ease of use may be invisible, but its absence sure isn’t.”

  • “The best products don’t focus on features, they focus on clarity.”

    Jon Bolt Principal UX Designer at Brightpearl
  • “Look through your customer's eyes. Are you the solution provider or part of the problem?”

    Marlene Blaszczyk Co-founder of Motivating Moments