Remote & local Digital Product Interface Experience Interaction Designers

For long-term engagements & one-off projects

Discover our services
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Our service is a call to action: it’s time for New Zealand to truly stake its claim to individuality and ingenuity on the world stage. Let us help you express your own way of being heroic so you can show them what you’re made of.

About us
Research-driven interfaces
Websites

Ecommerce and conversion optimisation, to dashboard design and data visualisation.

Software
From desktop software and staff interfaces, through to software as a service.
Mobility
Mobile apps, wearable interfaces and interactions for public digital kiosks.
The future

AR and VR to conversational interfaces, the Internet of Things and smart objects.

More about platforms
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Reasons to be heroic
Empathy

Everything we do is centred around a deep and comprehensive understanding of your users and their needs.

Science

Our rigorous user experience design process offers you the best chance of success in your industry.

Passion

Our complete and utter devotion to great digital design drives us to aim to exceed your expectations every day.

Experience

Over two decades of experience in HCD make us the logical choice when it comes to your business objectives.

Our process
Best of breed

The clients we work with are amongst New Zealand’s finest, each a leader in their category. From finance to agriculture, from luxury to innovation, we go where there is an industry hero in need of a sidekick.

Our clients
Get started today

Choose Heroic and get started on the road to digital enlightenment.

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What our heroes say
“Look through your customer’s eyes. Are you the solution provider or part of the problem?”
Marlene Blaszczyk
Marlene BlaszczykCo-founder of Motivating Moments
“Design is not art. It is about crafting solutions to real issues.”
Mark Boulton
Mark BoultonDesign Director at Monotype
“If you don’t talk to your customers, how will you know how to talk to your customers?”
Will Evans
Will EvansChief Design Officer at Jonah
“There’s nothing like putting your assumptions to the test in front of users.”
Patrick NeemanSr. Director of User Experience at Icertis
“Very often design is the most immediate way of defining what products become in people’s minds.”
Johnny IveCDO of Apple
“There is a direct correlation between long term profitability and enriching the customer experience.”
Robert AntallCEO of Lake West Group
“A good user experience, like a measurable ROI, doesn’t typically happen by accident.”
Jeff HorvathPresident & Founder of Balanced Experience
“The golden rule for every business man is this: ‘Put yourself in your customer’s place.’”
Orison Swett MardenAuthor
“Ease of use may be invisible, but its absence sure isn’t.”
IBM Design
“The best products don’t focus on features, they focus on clarity.”
Jon BoltPrincipal UX Designer at Brightpearl
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