We all know that superheroes are called on when someone’s in trouble or needs help. They use their superhuman powers to fight evil, protect the public and make life better. And every superhero needs a sidekick: a right hand man (or woman) that provides them with the knowledge or skills they need, or even just offer a valuable alternative point of view, that helps them figure out their next move.
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Most people would feel flattered to hear others refer to them as an ‘expert’ or a ‘genius’ in their field of work: it’s typically something we all strive for. A genius is someone who is exceptionally intelligent or someone with exceptional skill in a particular area of activity. An expert is also someone who is very knowledgeable about or skilful in a particular area. On the face of it, they sound like someone who you would want on your team. Right?
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Whilst User Experience designers seem to be gaining more and more kudos lately, it’s still a bit of a mystery what they spend their time doing. What’s all this wireframing and whiteboard sketching all about? So now, before they slowly start to take over the world and all the whiteboards (it’s predicted that we will see 18% growth of these job roles in next 10 years), I think it’s the perfect time to get your head around exactly what they do.
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If you want to transform your website, you need to think like a revolutionary. Like Che Guevara, you need to truly understand your audience – step into their shoes and see what makes them happy or – more importantly – what makes them unhappy. And a User Experience audit can help you do this. An audit gives you the knowledge and insight about how your customers interact with your site now, what they like, and what’s not working for them. You can then use this to make changes that will make your customers happy and therefore move your business forward.
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