Why Che Guevara would urge you to do a UX Audit

If you want to transform your website, you need to think like a revolutionary. Like Che Guevara, you need to truly understand your audience – step into their shoes and see what makes them happy or – more importantly – what makes them unhappy. And a User Experience audit can help you do this. An audit gives you the knowledge and insight about how your customers interact with your site now, what they like, and what’s not working for them. You can then use this to make changes that will make your customers happy and therefore move your business forward.

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