Whilst User Experience designers seem to be gaining more and more kudos lately, it’s still a bit of a mystery what they spend their time doing. What’s all this wireframing and whiteboard sketching all about? So now, before they slowly start to take over the world and all the whiteboards (it’s predicted that we will see 18% growth of these job roles in next 10 years), I think it’s the perfect time to get your head around exactly what they do.
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If you want to transform your website, you need to think like a revolutionary. Like Che Guevara, you need to truly understand your audience – step into their shoes and see what makes them happy or – more importantly – what makes them unhappy. And a User Experience audit can help you do this. An audit gives you the knowledge and insight about how your customers interact with your site now, what they like, and what’s not working for them. You can then use this to make changes that will make your customers happy and therefore move your business forward.
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When it comes to digital, especially digital design and development, acronyms and jargon are just everywhere. And they can be a tad confusing for people.
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When it comes to money – especially return on investment (ROI) – everyone wants the numbers, right? Just give me the numbers! This means that cliches, especially that one ‘how long is a piece of string’, really don’t work for me.
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